ABOUT
Kollex is a startup (Joint Venture) founded and supported by major companies in the beverage industry: Coca Cola, Krombacher, Bitburger, Rotkäppchen-Mumm, and Chefs Culinar.
Their application aims to digitally connect gastronomes and suppliers to facilitate easier and more efficient food and beverage ordering processes.
SKILLS
For Kollex, I was responsible as a Sr. Product Designer for UI/UX & Creative Director for 3 years, overseeing the fundamental redesign of this B2B application (App & Web) in terms of
color,
visual language,
typography,
animations,
visual imagery,
as well as the character design of illustrations.
FOCUS
However, the majority of my work involved developing the overarching concepts, driving feature developments within the product team, always prioritizing usability with the users in mind, creating prototypes, and further developing the brand's strategy/vision.
FOCUS
However, the majority of my work involved developing the overarching concepts, driving feature developments within the product team, always prioritizing usability with the users in mind, creating prototypes, and further developing the brand's strategy/vision.
Additionally, I was responsible for the quality and structure of the design system, including the UX Writing theme. Supervising and coaching design colleagues, frontend developers, researchers, and interns were also part of my daily tasks.
TOOLS
I utilized tools such as Figma, Adobe CC, Miro, Storybook, Jira, and more.
CONCEPTS
Below you can see excerpts from my creation of high fidelity designs and prototypes of various end to end user flows and egecases for the kollex app with descriptions for the developers and stakeholder.
Below you can see excerpts from my creation of high fidelity designs and prototypes of various end to end user flows and egecases for the kollex app with descriptions for the developers and stakeholder.
LANDING PAGE
Here you can see an advanced design of the web and mobile marketing landing page for the general perception of Kollex.
Here you can see an advanced design of the web and mobile marketing landing page for the general perception of Kollex.
DESIGN SYSTEM
Below you can see a few example pages from the design system I created for Kollex. Among others you can see components like navigation, buttons, inputs, controls, grid, color, patterns, icons and more.
Below you can see a few example pages from the design system I created for Kollex. Among others you can see components like navigation, buttons, inputs, controls, grid, color, patterns, icons and more.
In my later work at DKB Codefactory (Banking) I have significantly expanded the skill of building design systems but cannot present this work for NDA reasons.
